Influencer Marketing – A New Way To Engage Your Audience

 Influencer Marketing – A New Way To Engage Your Audience

Influencer marketing has changed the way brands promote their products and services in a short period of time. The rise of social media and technological advancements have paved the way for this new form of advertising to flourish. Brands are now looking to social media influencers to work with them on creating shareable, quality content that will engage their target audience; and it’s working!

Influencer Marketing Agency NYC is a relatively new concept that is rapidly gaining in popularity. As an Influencer Marketing Agency, we specialize in connecting brands with targeted influencers to help them create and implement effective influencer marketing campaigns.

We understand that some businesses may be skeptical about this new way of advertising, but at Top Influencer Marketing Agency, we believe that influencer marketing is here to stay.

Influence can come from many places: celebrities, athletes, bloggers, journalists, even politicians and more.

How Influencer Marketing Works

The idea behind influencer marketing is that people are influenced by their peers. While these "peers" don't always have to be people they know personally, they do have to be people with whom they share a common bond or interest.

So what's the difference between this type of marketing and a celebrity endorsement? The key here is that influencers are regular people who have a following because of their expertise and/or popularity. They are not paid actors reading a script. Instead, they are trusted thought leaders who have earned respect in their field of expertise.

Every month, influencer marketing is becoming a more and more important tool for brands to leverage. Whether it's working with celebrity influencers, bloggers, or even employees to share their stories, the power of authentic word-of-mouth marketing is strong, and growing stronger.

Influencer marketing isn't new. But, since the rise of social media and content marketing, it's become a lot more prominent. In fact, it's been estimated that 60% of marketers plan on increasing their influencer marketing budget in 2015.

With the number of businesses jumping on the influencer marketing bandwagon, many are left wondering how to get started with or improve upon their own program.

Influencer Marketing Agency NYC is about building relationships. Your focus should be on building long term relationships with influencers and customers. The type of relationship you create depends on the objectives of your campaigns.

This is the most effective way to engage and retain a customer. Consumers are already sharing their experiences with brands on a daily basis – whether positive or negative – so why not find a way to tap into that conversation? When you tap into the conversation, you can create an experience for your audience that will ultimately drive sales, foster brand loyalty, and build trust.

Influencer Marketing Agency NYC is about partnering with influencers who have built a loyal community with their content creation on social media (Instagram, Youtube, Facebook etc.). Influencers often have engaged audiences that you can leverage by having them promote your products or services to their followers. This will help your brand gain visibility, awareness and trust.

Influencer marketing has become very popular over the past few years, however it's still yet to be fully understood by many brands. One of the main reasons why it's often misunderstood is because many people think that influencer marketing is just about a sponsored post on Instagram. In reality, there are many different ways to work with influencers and promote your brand with influencer marketing strategies.