Share campaign objectives proactively To maximize the benefits of partnerships, treat creators as active participants. More so than the typical social media user, creators are familiar with the ins and outs of marketing techniques and social media algorithms. They are also experts at anticipating how their target market would respond to certain kinds of information, goods, and marketing campaigns. Don't be afraid to include them in some of the targets and strategies of the campaign so that they may effectively assist. Additionally, creators want brands to keep them updated on the objectives of campaigns. Tell the creators what you expect to gain with your campaign, how you plan to measure success, and the specifics of the brand / company. You might be surprised to hear that influential people of our Influencer Marketing Chicago have innovative ideas that can help you achieve your goals more quickly. Offer creative freedom and be flexible Smart influencers want to be in char...